Finalists at the Marketing Excellence Awards 2020

By Branding

We’re pleased to have picked up two nominations for the Ditch Your Glitch campaign for giga, the mobile virtual network operator brand under Starbub.

Creative Team: Kelvin Kao, Sheryl Goh, Bryan Yu
Account Servicing: Jasmine Teo
Design: Beverly Loh
Animation: Nia Syazwani
Production: Nathaniel Yu, Elena Lee
Talents: Denyse Chua, Fawn Chai, Evonne Oh, Charissa Yang, Zann Min

Update: We won a Silver for Excellence in Social Media Marketing.


Presenting GEN X SINGAPORE

By Branding

PROTOCOL has launched Gen X Singapore, a content hub that covers everything Generation X cares about, from hard-hitting features covering relationships and money to lifestyle stories spanning entertainment, pop culture, tech, fitness, places to go and dining.

Check out of some of our launch feature stories:

This Is The Way: Why The Mandalorian Is The New Hope For Gen Xers

“Jon Favreau is a Gen X genius whose blood runs thick with the original Star Wars trilogy, and he has found a way to extend the delicious feels and captivating storytelling of that universe.”

The Mandalorian is the best thing to happen to the Star Wars universe since A New Hope. Theresa Tan explains why.


DATING AFTER DIVORCE:
“One thing you learn quickly about dating in the age of dating apps is that some people aren’t ashamed to make it clear you are not much more than a piece of meat to them.

Yasmine Yahya shares her experience on re-entering the dating scene

TEN PLACES TO GO WITH KIDS: SCHOOL HOLIDAY EDITION
Daphne picks 10 kid-friendly places that are great for for spending some fun quality time with the whole family.

GEN X is helmed by publishing veteran Theresa Tan and blogger Daphne Ling. Theresa was the former Editor of Female Magazine and Editor-In-Chief for ELLE Singapore, while Daphne is the founder of the award-winning blog Mother, Inc.

Follow us on Facebook and Instagram and add updateus@genxsingapore.com for press releases and any news/announcements.

Agency Horror Stories

By Clients

Dear clients, we love you but sometimes y’all are terrifying.

Presenting our Halloween special “Agency Horror Stories” – spine chilling tales from the advertising world.