Strident. Young. Dumb. Great.
This turn of phrase was first coined by former Grantland Editor Sean Fenessey in his farewell ode to the ground-breaking, culture-making site.
In the note, Fenessey describes the culture of a "profoundly talented" start up, filled with people that were "open-minded, thoughtful, engaged, desperate to improve."
That is the kind of the agency we want to be.
That is the kind of people we want to have.
Sparks fly when great ideas meet finessed execution.
DUMB
Dumb is staying silent. Dumb is not trying. Elevating the work we do into newness means we sometimes fail, and that's okay.
YOUNG
Our greatest fear is stasis and obsolescence. We are determined to outpace irrelevance with innovation.
GREAT
Everything we do is meant to inspire greatness in our work and people.
These are the people who make PROTOCOL a great place to work.
Kelvin Kao
CEO, Founder
Daphne Ling
Chief Operating Officer
Jasmine Teo
Account Director
Fiona Wai
Associate Planning Director
Renny Normala
Art Director
Rebecca Tan
Planner
Clarie Chua
Project Manager
Shermaine Ee
Associate Art Director
Stuart Lee
Motion Graphics Designer
Chew Ka Yin
Producer
Scott Lim
Producer
Natalie Joseph
Account Manager
Zach Tessonsohn
Producer
Jing Sy
Junior Motion Graphics Designer
Bernetta Soh
Junior Art Director
Ning Rui
Associate Art Director
Tammie Tang
Junior Producer
Isabella Goh
Junior Art Director
Rae Min
Junior Designer