Category

Branding

Aug 25
Love1

PROTOCOL partners with Glyph Community for pro bono creative work

By Advertising, Animation, Branding, Business, Clients, Social Media

PROTOCOL partnered with Glyph Community for their 6th anniversary celebration on creative + social media pro bono work as part of its CSR efforts.

The work involved developing a brand + social media toolkit, as well as a campaign video centred around the history and story of Glyph Community.

Glyph Community runs weekly non-academic classes for underprivileged kids in the community. Their mission is to create access to affordable privileges in life and equalising opportunities among the social classes. Glyph Community has supported over 2000 children and in 2022, they ran 600 classes and programmes across their 3 centres.

Dec 17
Love1

Finalists at the Marketing Excellence Awards 2020

By Branding

We’re pleased to have picked up two nominations for the Ditch Your Glitch campaign for giga, the mobile virtual network operator brand under Starbub.

Creative Team: Kelvin Kao, Sheryl Goh, Bryan Yu
Account Servicing: Jasmine Teo
Design: Beverly Loh
Animation: Nia Syazwani
Production: Nathaniel Yu, Elena Lee
Talents: Denyse Chua, Fawn Chai, Evonne Oh, Charissa Yang, Zann Min

Update: We won a Silver for Excellence in Social Media Marketing.


Nov 09
Love1

Presenting GEN X SINGAPORE

By Branding

PROTOCOL has launched Gen X Singapore, a content hub that covers everything Generation X cares about, from hard-hitting features covering relationships and money to lifestyle stories spanning entertainment, pop culture, tech, fitness, places to go and dining.

Check out of some of our launch feature stories:

This Is The Way: Why The Mandalorian Is The New Hope For Gen Xers

“Jon Favreau is a Gen X genius whose blood runs thick with the original Star Wars trilogy, and he has found a way to extend the delicious feels and captivating storytelling of that universe.”

The Mandalorian is the best thing to happen to the Star Wars universe since A New Hope. Theresa Tan explains why.


DATING AFTER DIVORCE:
“One thing you learn quickly about dating in the age of dating apps is that some people aren’t ashamed to make it clear you are not much more than a piece of meat to them.”

Yasmine Yahya shares her experience on re-entering the dating scene

TEN PLACES TO GO WITH KIDS: SCHOOL HOLIDAY EDITION
Daphne picks 10 kid-friendly places that are great for for spending some fun quality time with the whole family.

GEN X is helmed by publishing veteran Theresa Tan and blogger Daphne Ling. Theresa was the former Editor of Female Magazine and Editor-In-Chief for ELLE Singapore, while Daphne is the founder of the award-winning blog Mother, Inc.

Follow us on Facebook and Instagram and add updateus@genxsingapore.com for press releases and any news/announcements.

Oct 01
Love0

Take a chill pill – with ChillPills

By Branding

Studies1 show 100% of the workforce suffer from workplace-related frustrations. Tired of colleague-induced migraines and OT stress, fellow jaded salarymen at social media agency PROTOCOL put their heads together and came up with a minty-fresh cure. 

“We’ve all been in a situation where you want to tell someone to take a chill pill. Now you can literally – and this is the right use of ‘literally’ – offer them ChillPills,” said Kelvin Kao, Managing Director of PROTOCOL and creative lead for ChillPills. 

A custom prescription of ChillPills includes a set of dosage instructions, a tin of mints, and a personalised medical leave certificate.

ChillPills has been featured in Marketing Magazine, the Drum, Campaign Asia, Mumbrella, and other advertising trade titles.

Oct 01
Love1

fifty-two: a celebration of SG52

By Branding

In celebration of SG52, we decided to develop a deck of 52 playing cards, with each card having an illustrated icon of Singapore.

We shared it on social basically for fun, it went viral and requests to buy kept coming in. In the end we sold out two complete print runs and decided to call it a day.

Oh and fifty-two was featured in over 20+ media mentions including Straits Times, Sunday Times, Nylon Magazine, Juice Magazine, Mothership, SGAG, The Smart Local, Honeycombers, 8 Days, Teenage, the Weekender, and Monocle Magazine. That was pretty cool.