We might have outdone ourselves here. We picked up 12 nominations at the 2022 MARKies for our work for Mandai Wildlife Reserve and PLQ Mall.
Most Creative – Content Marketing Most Creative – Digital Most Creative – Integrated Media Most Creative – Social Media Most Creative – Specific Audience Most Effective Use – Content Most Effective Use – Digital Most Effective Use – Integrated Media Most Effective Use – Launch / Re-Launch Most Effective Use – Social Media (repeat nomination) Most Effective Use – Specific Audience
Update – we’ve picked up 6 wins – 1 x gold, 3 silvers and 2 bronzes.
🥇Most Creative – Specific Audience 🥈Most Creative – Integrated Marketing 🥈Most Effective – Content Marketing 🥈Most Effective – Social Media 🥉Most Creative – Content Marketing 🥉Most Effective – Launch/Relaunch
We picked up 3 nominations and 2 wins at the 2021 Marketing Excellence Awards for Meiji’s Yan Yan Carnival – a 360 campaign spanning, well, a whole bunch of stuff.
Excellence in Brand Awareness (Finalist) Excellence in Social Media (Silver) Excellence in Integrated
We picked up a bronze for Most Creative Use of Influencers for the Milo Van Recipe showdown and a nomination as a finalist for Most Effective Use of Influencers.
A big thank you to our super talents Munah, Aiken, Sylvia, Pam, Annette, as well as our amazing team at UNMASTERED for the fantastic production.
PROTOCOL is pleased to announce the launch of Main Street Commissary, a specialty coffee experience located in the heart of Little India at 81 Rowell Road – right below where the agency offices are.
The new venture is a collaboration between the creative agency and Melbourne-inspired eatery Bearded Bella, the home of 2016 National Barista Champion Regina Tay. Bearded Bella was on board as a consultant to design the coffee menu and train the baristas.
Kelvin Kao, CEO of PROTOCOL said, “My first job in advertising was as an intern seated right across a coffee machine. It is fitting then that my work space right now is again in the proximity of yet another coffee machine. I suppose coffee makes good creative work.”
The coffee machine at Main Street Commissary is the state-of-the-art VA388 Black Eagle which is used in coffee competitions globally. Besides coffee, Main Street Commissary will be serving all-day breakfast, sandwiches, pastries, cakes, alongside a salad-bar.
Overseeing the cafe management and operations is Daphne Ling who also serves as Chief Operating Officer at PROTOCOL.
“Main Street Commissary is ultimately an unpretentious place for having a good time over good coffee. We’ve ditched the frills for a down-to-earth experience set in the heart of a culturally vibrant district, “ said Daphne.
There are certainly plans to expand its offerings beyond food and beverage. The agency was previously behind project fifty-two and Chill Pills, and intends to introduce merchandise of the ilk in the very near future.
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Main Street Commissary is located at 81 Rowell Road and open 9a.m – 5p.m Mondays to Saturdays.
