PROTOCOL partnered with Glyph Community for their 6th anniversary celebration on creative + social media pro bono work as part of its CSR efforts.
The work involved developing a brand + social media toolkit, as well as a campaign video centred around the history and story of Glyph Community.
Glyph Community runs weekly non-academic classes for underprivileged kids in the community. Their mission is to create access to affordable privileges in life and equalising opportunities among the social classes. Glyph Community has supported over 2000 children and in 2022, they ran 600 classes and programmes across their 3 centres.
PROTOCOL is pleased to announce the launch of Main Street Commissary, a specialty coffee experience located in the heart of Little India at 81 Rowell Road – right below where the agency offices are.
The new venture is a collaboration between the creative agency and Melbourne-inspired eatery Bearded Bella, the home of 2016 National Barista Champion Regina Tay. Bearded Bella was on board as a consultant to design the coffee menu and train the baristas.
Kelvin Kao, CEO of PROTOCOL said, “My first job in advertising was as an intern seated right across a coffee machine. It is fitting then that my work space right now is again in the proximity of yet another coffee machine. I suppose coffee makes good creative work.”
The coffee machine at Main Street Commissary is the state-of-the-art VA388 Black Eagle which is used in coffee competitions globally. Besides coffee, Main Street Commissary will be serving all-day breakfast, sandwiches, pastries, cakes, alongside a salad-bar.
Overseeing the cafe management and operations is Daphne Ling who also serves as Chief Operating Officer at PROTOCOL.
“Main Street Commissary is ultimately an unpretentious place for having a good time over good coffee. We’ve ditched the frills for a down-to-earth experience set in the heart of a culturally vibrant district, “ said Daphne.
There are certainly plans to expand its offerings beyond food and beverage. The agency was previously behind project fifty-two and Chill Pills, and intends to introduce merchandise of the ilk in the very near future.
#####
Main Street Commissary is located at 81 Rowell Road and open 9a.m – 5p.m Mondays to Saturdays.
