We picked up 3 nominations and 2 wins at the 2021 Marketing Excellence Awards for Meiji’s Yan Yan Carnival – a 360 campaign spanning, well, a whole bunch of stuff.
Excellence in Brand Awareness (Finalist)
Excellence in Social Media (Silver)
Excellence in Integrated
We picked up a bronze for Most Creative Use of Influencers for the Milo Van Recipe showdown and a nomination as a finalist for Most Effective Use of Influencers.
A big thank you to our super talents Munah, Aiken, Sylvia, Pam, Annette, as well as our amazing team at UNMASTERED for the fantastic production.
PROTOCOL is pleased to announce the launch of Main Street Commissary, a specialty coffee experience located in the heart of Little India at 81 Rowell Road – right below where the agency offices are.
The new venture is a collaboration between the creative agency and Melbourne-inspired eatery Bearded Bella, the home of 2016 National Barista Champion Regina Tay. Bearded Bella was on board as a consultant to design the coffee menu and train the baristas.
Kelvin Kao, CEO of PROTOCOL said, “My first job in advertising was as an intern seated right across a coffee machine. It is fitting then that my work space right now is again in the proximity of yet another coffee machine. I suppose coffee makes good creative work.”
The coffee machine at Main Street Commissary is the state-of-the-art VA388 Black Eagle which is used in coffee competitions globally. Besides coffee, Main Street Commissary will be serving all-day breakfast, sandwiches, pastries, cakes, alongside a salad-bar.
Overseeing the cafe management and operations is Daphne Ling who also serves as Chief Operating Officer at PROTOCOL.
“Main Street Commissary is ultimately an unpretentious place for having a good time over good coffee. We’ve ditched the frills for a down-to-earth experience set in the heart of a culturally vibrant district, “ said Daphne.
There are certainly plans to expand its offerings beyond food and beverage.
The agency was previously behind project fifty-two and Chill Pills, and intends to introduce merchandise of the ilk in the very near future.
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Main Street Commissary is located at 81 Rowell Road and open 9a.m – 5p.m Mondays to Saturdays.
We’re pleased to have picked up two nominations for the Ditch Your Glitch campaign for giga, the mobile virtual network operator brand under Starbub.
Creative Team: Kelvin Kao, Sheryl Goh, Bryan Yu
Account Servicing: Jasmine Teo
Design: Beverly Loh
Animation: Nia Syazwani
Production: Nathaniel Yu, Elena Lee
Talents: Denyse Chua, Fawn Chai, Evonne Oh, Charissa Yang, Zann Min
Update: We won a Silver for Excellence in Social Media Marketing.
PROTOCOL has launched Gen X Singapore, a content hub that covers everything Generation X cares about, from hard-hitting features covering relationships and money to lifestyle stories spanning entertainment, pop culture, tech, fitness, places to go and dining.
Check out of some of our launch feature stories:
This Is The Way: Why The Mandalorian Is The New Hope For Gen Xers
“Jon Favreau is a Gen X genius whose blood runs thick with the original Star Wars trilogy, and he has found a way to extend the delicious feels and captivating storytelling of that universe.”
The Mandalorian is the best thing to happen to the Star Wars universe since A New Hope. Theresa Tan explains why.
DATING AFTER DIVORCE:
“One thing you learn quickly about dating in the age of dating apps is that some people aren’t ashamed to make it clear you are not much more than a piece of meat to them.”
Yasmine Yahya shares her experience on re-entering the dating scene
TEN PLACES TO GO WITH KIDS: SCHOOL HOLIDAY EDITION
Daphne picks 10 kid-friendly places that are great for for spending some fun quality time with the whole family.
GEN X is helmed by publishing veteran Theresa Tan and blogger Daphne Ling. Theresa was the former Editor of Female Magazine and Editor-In-Chief for ELLE Singapore, while Daphne is the founder of the award-winning blog Mother, Inc.
Follow us on Facebook and Instagram and add updateus@genxsingapore.com for press releases and any news/announcements.
