Category

Advertising

PROTOCOL partners with Glyph Community for pro bono creative work

By Advertising, Animation, Branding, Business, Clients, Social Media

PROTOCOL partnered with Glyph Community for their 6th anniversary celebration on creative + social media pro bono work as part of its CSR efforts.

The work involved developing a brand + social media toolkit, as well as a campaign video centred around the history and story of Glyph Community.

Glyph Community runs weekly non-academic classes for underprivileged kids in the community. Their mission is to create access to affordable privileges in life and equalising opportunities among the social classes. Glyph Community has supported over 2000 children and in 2022, they ran 600 classes and programmes across their 3 centres.

12 nominations & 6 wins at the 2022 MARKies

By Advertising, Clients

We might have outdone ourselves here. We picked up 12 nominations at the 2022 MARKies for our work for Mandai Wildlife Reserve and PLQ Mall.

Most Creative – Content Marketing
Most Creative – Digital
Most Creative – Integrated Media
Most Creative – Social Media
Most Creative – Specific Audience
Most Effective Use – Content
Most Effective Use – Digital
Most Effective Use – Integrated Media
Most Effective Use – Launch / Re-Launch
Most Effective Use – Social Media (repeat nomination)
Most Effective Use – Specific Audience

Update – we’ve picked up 6 wins – 1 x gold, 3 silvers and 2 bronzes.

🥇Most Creative – Specific Audience
🥈Most Creative – Integrated Marketing
🥈Most Effective – Content Marketing
🥈Most Effective – Social Media
🥉Most Creative – Content Marketing
🥉Most Effective – Launch/Relaunch



PROTOCOL lands 4 Markies award nominations

By Advertising, Clients

It’s our first time ever joining the MARKies Awards and we are delighted to have been nominated in four categories! 🏆

Most Creative – Brand Launch/Relaunch for Nestle Breakfast Cereals “Go Maxx or Go Home”
Most Creative – PR for Nestle Breakfast Cereals “Go Maxx or Go Home”
Most Creative – Social Media “MAGGI Hot Heads Challenge”
Most Effective Use – Social Media “MAGGI Hot Heads Challenge”

A big thank you to our team and clients for their faith in us!