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PROTOCOL

Nov 09
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Presenting GEN X SINGAPORE

By Branding

PROTOCOL has launched Gen X Singapore, a content hub that covers everything Generation X cares about, from hard-hitting features covering relationships and money to lifestyle stories spanning entertainment, pop culture, tech, fitness, places to go and dining.

Check out of some of our launch feature stories:

This Is The Way: Why The Mandalorian Is The New Hope For Gen Xers

“Jon Favreau is a Gen X genius whose blood runs thick with the original Star Wars trilogy, and he has found a way to extend the delicious feels and captivating storytelling of that universe.”

The Mandalorian is the best thing to happen to the Star Wars universe since A New Hope. Theresa Tan explains why.


DATING AFTER DIVORCE:
“One thing you learn quickly about dating in the age of dating apps is that some people aren’t ashamed to make it clear you are not much more than a piece of meat to them.”

Yasmine Yahya shares her experience on re-entering the dating scene

TEN PLACES TO GO WITH KIDS: SCHOOL HOLIDAY EDITION
Daphne picks 10 kid-friendly places that are great for for spending some fun quality time with the whole family.

GEN X is helmed by publishing veteran Theresa Tan and blogger Daphne Ling. Theresa was the former Editor of Female Magazine and Editor-In-Chief for ELLE Singapore, while Daphne is the founder of the award-winning blog Mother, Inc.

Follow us on Facebook and Instagram and add updateus@genxsingapore.com for press releases and any news/announcements.

Oct 31
Love0

Agency Horror Stories

By Clients

Dear clients, we love you but sometimes y’all are terrifying.

Presenting our Halloween special “Agency Horror Stories” – spine chilling tales from the advertising world.

Nov 05
Love0

We’re certified as a Great Place to Work

By People

PROTOCOL is officially certified as a Great Place to Work!

Over the past twelve months, we’ve had an employee attrition rate of less than 10%. Some of the key benefits we’ve rolled out in this time frame:

1. Shorter work hours- Our official work hours are 930 to 530pm. Importantly, this is being kept to 90% of the time.

2. Work from home days. We provide 10 work from home days per annum, on top of the annual leave as well as the year-end office closure.

3. Enhanced medical, dental marriage, maternity, compassionate and family care benefits.

We are not perfect by any means, there is much room for improvement but we will try to keep getting better and moving in the right direction.