Premise
We believe advertising is a form of art, and it was nice to extend our creative philosophy to actual art across digital & social media.
Our content strategy focused on strengthening the width (audience) and depth (substance).
This involved revamping the video production approach, adding a level of polish, interesting visual hooks, while retaining a level of depth and substance.
Case Study: Seeing Forest By Robert Zhao
This interview with Robert Zhao goes into his process and his passion for the work without sacrificing viewer engagement.
While going in-depth on the artistic showcases, we want SAM to appeal to a broader audience, and we do this with culturally relevant content.