PROTOCOL was appointed to help launch luckin’s social media channels in early 2024. Not to brag or anything but we know our way around coffee.
Our scope of work includes strategy and content production across all their channels. Till date, we’ve grown their social media presence to over 46K followers on Instagram, and 18K on TikTok, with an assist from the luckn coffee girl..
Anyway, here’re a selection of our favourite work over the past 2 years.
@luckincoffee_sg who is this DIVA ? the only thing i fear during spooky season is missing out on payday sales ?? luckincoffee luckincoffeesg
@luckincoffee_sg Thank you to our brave participants for sharing stories of their first crush with us ❤️ We hope everyone has the courage to tell their loved ones how special they are this V-day ? luckincoffee luckincoffeesg
@luckincoffee_sg There is always a luckin for Steve #fyp #foryoupage #luckincoffee #luckincoffeesg