Strident. Young. Dumb. Great.
Borrowed from a farewell note to Grantland - a now defunct website built by people who cared too much and made things that mattered.
That's the energy we want in the room.
Open-minded. Hungry. Unafraid to be wrong on the way to getting it right.
Conviction isn’t noise. It’s clarity.
We speak up for the work, or the work says nothing.
DUMB
Dumb is staying quiet.
Dumb is not swinging for the fences.
We’d rather try something wild than make something safe.
YOUNG
It's not about age, it's posture.
Curious. Restless. Refusing to phone it in.
GREAT
Great is what happens when ambition meets craft, and we push past the polite version of the idea.
These are the people who make PROTOCOL a great place to work.
Kelvin Kao
Founder & Creative Director
Kelvin loves music, film, tv, sports and gaming. He spends most of his time attempting to connect the aforementioned passions to his creative output. He has recently picked up teaching as a paid hobby as an adjunct lecturer to a Master’s class at NTU, and also recently started writing columns on Workplace issues for ChannelNewsAsia that he really wants you to read.
Daphne Ling
Chief Operating Officer
In addition to her 15 years of editorial experience for various titles under SPH & MediaCorp, Daphne's love for babies as a mom to five kids and writing led her to spend the last decade creating content as one of the OG social media influencers at motherinc.org.
Natalie Joseph
Associate Account Director
With over 8 years of experience in advertising, PR and Marketing, Natalie is no stranger to managing global F&B brands like Lady M, Luke’s Lobster, as well as spearheading campaigns for the Singapore Art Museum, Garrett Popcorn and the Kindness Movement
Every morning, she has a cup of Iced Matcha Soy Milk Latte to fuel her day. Outside of work, she is a pawrent to a little bunny, Chestnut (@chestnutloaferson).
Renny Normala
Senior Art Director
Renny has close to a decade’s worth of experience across various forms of art that include mural painting across several continents. Renny also has the Guinness World Record for painting the longest 3D anamorphic pavement art at 180m. Renny constantly seeks to hone and elevate art and creativity for brands across industries such as Texas Chicken, Meiji Seika, SingPost, Caltex and giga!
Beverly Choo
Associate Planner
A big fan of spearheading cutting edge initiatives, driving impactful synergies, and optimising holistic paradigms for maximum shareholder value acceleration ? ? love to embrace a visionary approach to disrupt traditional norms, catalyse innovation and deliver #gamechanging ROI ? passionate about ideating and strategising on the path to unprecedented success to revolutionise stakeholder benefits and engagement ?
Sheryl Seah
Account Manager
After 4 years in advertising, Sheryl's added many names to her portfolio - from government agencies such as ECDA, SPF, NAC, to brands such as William Grant and Sons, Decathlon Singapore, and more (we love a diversed kueen). Her past experience includes spearheading integrated campaigns with cross-discipline work in social, influencer management, content development and partnerships.
Being a typical ENFJ, Sheryl spends her time outside work catching up with friends or trying to complete her project of drawing a deck of tarot cards (note: 70% complete!!!!)
Zoey Chow
Account Manager
Zoey is an account manager who loves turning ideas into campaigns that actually work. With over a decade of experience, she’s partnered with brands like AIA, Toyota Motor Asia, Nikon Asia, Luckin Coffee, Nestlé, and Meiji, and public sector organisations like NCSS and IMDA (and so much more)—shaping digital and social content that’s sharp, strategic, and audience-first.
Outside work, Zoey collects hobbies like Pokémon—crocheting, cooking, making music, or diving into a new subgenre of… something. Curiosity drives her, and it shows in everything she does.
Bernetta Soh
Associate Art Director
Bernetta is a multi-disciplinary designer and illustrator who is particularly interested in creating art and designs that can question the way we make sense of things and inspire positive change in the world.
In her free time, Bernetta loves traditional painting in oil and acrylic mediums, and is a major film junkie.
Muhamad Luqman
Producer
Luqman is a devoted disciple of the masters—Leonardo, Donatello, Raphael, and Michelangelo—with an unwavering reverence for one sacred entity: his holiness, the Pizza Crust.
Influenced by the brilliance of Carl Sagan, Tom Searle, and Darren Aronofsky, Luqman blends deep thought with a relaxed vibe, bringing a distinct and creative outlook to every endeavor.
Ridwuan Ong
Associate Producer
Riduwan is a videographer and editor who moves through the world collecting details. Influenced by filmmakers like Christopher Nolan, musicians like Frank Ocean and Michael Jackson, writers like Haruki Murakami, and visionaries like Steve Jobs, he lets each medium bleed into the next until something new takes shape.
Rachel Lee
Associate Art Director
Rachel is a multimedia designer with a flair for motion graphics, passionate about transforming great ideas into even greater visuals. From crafting smooth animations to designing bold, eye-catching graphics, she’s all about creating work that looks amazing and feels just right. She blends creativity with curiosity, always pushing for fresh ways to bring stories and concepts to life.
In her free time, you’ll probably find her chilling out, recharging with some downtime, or just hanging out with friends.
Sharifah Nabilah
Associate Art Director
Sharifah is a multi-disciplinary designer and illustrator with experience in working in the luxury, fashion and beauty sector, with clients like Prada, Maison Margiela, AMEX, YSL, and Changi Airport Group.
When she’s not snacking or sleeping like a true Taurus, you can find her taking (really long) walks, going to concerts, cycling, and watching films (just so she can update her letterboxd account. jk.).
Tiffany Tan
Associate Planner
Joey Daniel
Associate Art Director
Jasmine Rogers
Content Producer Intern