Strident. Young. Dumb. Great.
This turn of phrase was first coined by former Grantland Editor Sean Fenessey in his farewell ode to the ground-breaking, culture-making site.
In the note, Fenessey describes the culture of a "profoundly talented" start up, filled with people that were "open-minded, thoughtful, engaged, desperate to improve."
That is the kind of the agency we want to be.
That is the kind of people we want to have.
When great ideas meet finessed execution, sparks fly.
DUMB
Dumb is staying silent. Dumb is not trying. Elevating the work we do into newness means we sometimes fail, and that's okay.
YOUNG
Our greatest fear is stasis and obsolescence. We are determined to outpace irrelevance with innovation.
GREAT
Everything we do is meant to inspire greatness in our work and people.
These are the people who make PROTOCOL a great place to work.
Kelvin Kao
Founder & Creative Director
Daphne Ling
Chief Operating Officer
Jasmine Teo
Account Director
Natalie Joseph
Associate Account Director
Renny Normala
Senior Art Director
Beverly Choo
Associate Planner
Bernetta Soh
Associate Art Director
Isabelle Lee
Senior Account Executive
Muhamad Luqman
Producer
John Wong
Associate Producer
Hamraa
Junior Planner
Jeslyn Tan
Junior Planner
Caitlin Widjaja
Junior Art Director
Chelsea Yong
Junior Art Director
Nikki Ow
Junior Art Director